In Mass., a vanity plate costs ya $80 for two years. (Most states are $30-40; is yours different?)
In Oklahoma, it's only 14 bucks a year! In Virginia, it's only $10!
In Maryland, $25/yr.
Utah, $65.
In Ontario, Canada, they pay $100 Canadian for custom plates.
In Sweden a personalized plates costs 5000 SEK (about $700), valid for maximum
of 10 years. If you keep it for the whole 10, it'd be $70/yr.